Belfast Business Networking Connecting local businesses and promoting growth


Buying a Business

When most people think about starting a business in Belfast, they think about starting from scratch. People think it’s important to develop their own ideas and build a company from ground up. However, starting a business from scratch can have some drawbacks, including marketing a new business, building a customer base, establishing cash flow, hiring employees and more. Therefore, if you have the investment, buying a business proves to be a good choice.

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Starting a Business in Belfast – 4 Vital Steps

There are several reasons that make starting a business in Belfast worthwhile. Firstly, emerging markets such as Korea, Latin America and Kazakhstan bring good opportunities to the region. Secondly, The UK, (which includes Northern Ireland) has experienced stability and growth in the last few years. Thirdly, the return of volatility in global financial markets amidst rising rates & yields and increasing fuel prices in Europe make the Northern Ireland capital a good business location. The following are the key steps to start a business in the region:

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Growing Your Business

In case you’ve set up a new small business in Belfast, you must be thinking about taking the next step. If you’re a budding entrepreneur, you must be thinking about ways to grow your business in Belfast. There are various ways to expand and grow your business to generate more leads and earn higher profits. However, it’s important to choose the right ways to market and promote your business. It may take some time and hardwork. Your success will depend on the amount of money, resources and time you’re willing to invest. Here are some effective tips you can use.

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Featured Article

Use of Video in Social Media to Drive Traffic to your website

When you have a business in Ireland, it’s important to define an advertising and marketing budget to promote your products or services. Due to increasing competition, you need to conduct an extensive research. Video marketing on social media channels like Twitter and Facebook can be an excellent way to drive traffic. In recent years, advertising and marketing options have significantly changed. Thus, updating your marketing strategy can be the deciding factor between failure and success. Using videos in your social media channel is the most effective way to drive traffic to your business.

social media video marketing imageThese days, videos in social media have the ability to go viral and provide you with more exposure. Most business owners and entrepreneurs wonder how to create interesting and unique videos for social media channels. These days, it’s easier to hire experienced and professional video creation services. Professionals come up with interesting and innovative videos to promote the business on the Internet.

Key Benefits of Video Marketing

When you run a business in Ireland, whether that be Belfast or Dublin, creating videos for your social media channel is a necessity. Videos can improve the website’s optimization and generate a lot of traffic. Major search engines like Google always give more priority to websites and social media channels with rich multimedia content. Videos allow you to gain credibility among the audience. They also provide you with an opportunity to engage with the audience in the best possible manner.

With videos in social media, you’re also able to enhance the website’s visibility. You simply have to share interesting videos on various social media platforms. Unique videos have the ability to go viral globally. Thus, they receive millions of views every day. With videos, you can build a global connection with your audience. In other words, videos make sure you aren’t limited by any restrictions.

How Do Videos Boost Marketing Efforts?

Video marketing is considered to be an excellent way to market and promote the business in different ways. It provides your business with a good edge over the competition. Moreover, video marketing also allows you to reach people in different parts of Belfast and the world without investing a huge sum of money. When you use video marketing to promote your business, it’s necessary to have a better understanding of videos on the Internet.

As mentioned earlier, videos in social media are considered to be credible and trustworthy by major search engines. Interesting videos can help you generate a lot more traffic than other methods. They can also help generate some high quality leads. In case you’ve been struggling to build a good relationship with the customers, videos in social media help you connect with a huge audience. In addition to this, videos allow prospects to give their feedback via comments.

These days, you can choose from many different options, including presentations, animated videos, sales videos etc. Even instructional videos are considered to be effective and helpful. Hiring a video production company is a good choice, choosing a supplier who specialises in Video Production in Dublin is always recommended for IE targeted campaigns . Such a company can come up with innovative and interesting ideas to create videos with an ability to go viral. With a good video marketing strategy, you achieve desired results to drive more traffic within a short period of time.


Tax planning: get the right advice

Tax planning is a process followed by individuals, businesses, and organizations evaluate their financial profile so as to reduce the tax amount that needs to be paid on income or profit generated. Every earning individual or a business enterprise needs to give back to the government a share of the earnings. Enterprises and individuals need to be efficient in tax planning. Effective tax planning involves analysing investments, expenditures, and other aspects which will showcase the individual’s or enterprise’s tax liability impact.

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How To Research Potential Business Markets in Belfast

It is important to research potential business markets before committing your resources. Failing to do so increase your chances of failing since you will be making costly mistakes. You will end up spending more money correcting mistakes, or implementing the wrong strategy. Belfast is known to be a thriving market that offers many business opportunities to both locals as well as foreigners. However, the region is not foolproof when it comes to business risks. Any type of business will have its pros and cons, and the only way to minimize the losses and maximize gains is through proper research. A good plan should take the following aspects into account:

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About Us

Jim McLure

Hi, I’m Jim McLure, founder of Haier Business Networking Hub for Belfast.  I’ve spent years working with local businesses helping, mentoring and advising on how to leverage their potential in local markets and further afield. Having worked with many of Northern Irelands leading companies throughout the years.


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